The Fujifilm X100 series | Photography Redefined

The beginning of 2019 marks eight years since the launch of the Fujifilm FinePix X100, the camera that changed everything for so many of us.  I still remember seeing the X100 in early magazine ads, featuring a photograph of this new retro looking camera beneath a tagline that read:

The Camera : Redefined

I wanted this camera as soon as I saw the ads.  I know that sounds insane, but  I was experiencing a lot of frustration with my photography, especially with my DSLRs, and I remember thinking that the X100 was exactly what I needed at the time:  one small camera, one fixed focal length lens, pure simplicity.  I was hooked, despite the fact that I had never touched it.  Things only got worse when the groundswell started, with people I respected like Zack Arias writing about it, until finally I gave in and placed my order.

I remember opening the box with a mix of excitement and reverence, all the while accompanied by an unshakeable feeling that my photography was about to change (which is strange to say… it’s just a camera, right?).  I have long struggled to put into words how it felt to shoot with the X100 in those early days, but thankfully my friend Patrick Laroque worded it perfectly when he wrote his Fujifilm X100S review:

“I longed for Istanbul. Or Madrid, Cairo, Rio. I longed for the circus, for freight trains, for a rush of uncertainty in long and aimless circumambulations; for an assault on the senses and a total loss of balance, making my way through the unknown, sinking in strange quicksand crowds with my eye to a small window. I wanted more and everything, the pulse of an insane city or the slow crashing of a wave on a deserted beach of the pacific rim. I wanted new topographics and new lights to twist reality, like opiates in the bloodstream, igniting the muse – her name would be Discovery. Testament. Witness.”

That is so completely spot on.  Nothing has motivated me to push my photographic boundaries more than this camera; I found myself on planes to foreign countries, shooting genres that I had never previously considered and becoming part of a wonderful online community of like minded artists.

The early days of the X100 weren’t perfect of course, sometimes feeling like we fought the camera as often as we nailed great photos with it.  Then the free firmware updates started coming, an early indication of how committed Fujifilm was to the success of the X100, and my camera got better and better.  The X100 was literally changing as I redefined myself as an artist, something that I hadn’t ever seen before from a manufacturer.

Since those early beginnings I have had the pleasure of becoming an Official Fujifilm X Photographer, of using and reviewing new products as they were added to the lineup, and of representing the brand on stage many times.  It has been a wonderful, exciting  journey.  Fujifilm now has something for everyone, from excellent but affordable entry level cameras and lenses to a full medium format system for those who value image quality above all else.  My current work bag is centred around two X-T3s.  They are amazing cameras, but there is still something intangible about the X100F that makes me reach for it first.  It is, for me, the perfect camera.

I went through my library last night, looking for images from the various iterations of the X100 for this article.  The photo essay below features street images, cityscapes, family photos, portraits, landscapes, detail shots and travel photos.  I loved making these images with the X100 / X100S / X100T / X100F, and I look forward to another eight years shooting with this wonderful system.

What was your entrance into the Fujifilm X system?  Let me know in the comments section below.




Travel Photography Tips from Amsterdam


Note:  This article originally appeared, in part, in the September edition of the official Fujifilm X Magazine that publishes on the iPad.   I was asked to share 8-10 photographs from a recent trip to Amsterdam, and to offer some travel or photography tips with each photograph that could assist people learning about travel photography.  As this content wasn’t created exclusively for the magazine I thought I’d share it here in its entirety.   I hope you like it!



  • Fujifilm X100t with the Wide Conversion Lens (WCL-X100) on my travel tripod
  • f/8 at 28 seconds at ISO 200


Whenever I travel I want to tell the story of the location I am visiting.  A final photo essay from a trip usually includes photographs of iconic landmarks, people, and of the little detail shots that tie the story together.  I spend a lot of time before photography related trips doing research, so I have a good idea of what I want to shoot when I get on the ground.  This location is perhaps the most photographed part of Amsterdam.  It beautifully highlights the canals, the bridges, the architecture, and the way the city is lit up at night.

The funny thing about photos like this is that the most difficult part is getting to the right place, at the right time.  Once my camera is set up on my tripod I simply set my ISO to its lowest setting, set my aperture to capture the depth of field I want, and let my shutter speed fall where it needs to be.  The only other technical detail is that I use a remote or the built in timer to take the photograph to prevent any camera shake.  It is important to me to keep it simple, because I want to cherish the experience and not be obsessed with my camera settings.  Sitting with a good friend that night, taking photos of that beautiful location, is a memory I will have for a long time.  It’s great to have the final image, but photography should never ruin the experience of traveling.


  • Fujifilm X100t with the Wide Conversion Lens (WCL-X100) on my travel tripod
  • f/8 at 20 seconds at ISO 200


When the beautiful post sunset blue light is gone I usually stop shooting, but I found Amsterdam to be different.  They light the city so well that I often continued shooting deep into the evening (this photo was taken soon after I took photo number one above).  I shifted location to make a different frame, and also shifted into a contrasty black and white film simulation as the sky had little detail left in it.  This also helps give the photo a timeless look in my eyes.




  • Fujifilm X100t
  • f/5.6 at 1/125th at ISO 400


When I am just walking around a city I tend to leave my camera in Aperture Priority Mode, and I also use Auto ISO.  This allows my camera to handle the technicals for me, and lets me focus on finding my compositions.  On this wet day the sky was horrible, so I knew the chances of there being beautiful light and colour were quite low.  With this in mind, I set my camera to one of the black and white film simulations and focused on finding storytelling detail shots instead of the epic cityscapes I might go for in better light.

I call this a storytelling travel photograph because it immediately gives you a sense of place:  The writing on the sign, the bicycle, the canal, the church, the buildings… it is a photograph that helps you feel what winter or early spring in Amsterdam must be like


  • Fujifilm X100t on my travel tripod
  • f/10 at 20 seconds at ISO 200


Amsterdam is definitely known for its iconic canals and bridges.  During my pre-trip research I read that there were over 100km of canals and over 1,500 bridges.  I knew that meant a lot of my photos would feature the canals, but also that I needed to ensure I focused on other parts of the city  too so that I could tell a complete story.

This photo is of a small square in Amsterdam called Rembrandtplein,  named after the famous painter.  The centrepiece of the square is a large sculptural representation of Rembrandt’s famous “The Night Watch” painting, but today the area is more commonly known for it’s clubs, bars, and restaurants.  The square comes alive at night, offering a plethora of photographic opportunities.  This photo also allowed me to cover another important storytelling aspect of Amsterdam, which is the legal use of marijuana at the local coffee shops.


  • Fujifilm X100t with the Tele Conversion Lens (TCL-X100)
  • f/5.6 at 1/1,000th at ISO 2000


The Netherlands are famous for their Tulips, so I knew I needed to have them in my final photo essay.  This proved more difficult than you would have thought because we were there before the Tulip season.  I finally found these ones at a small florist, sitting outside on display.  It was incredibly windy, so I had to increase my ISO to 2000 to get a fast enough shutter speed to freeze the Tulips as they blew around in the wind.

It is important to trust your camera.  I feel very comfortable shooting up to ISO 3200 on the Fuji X series, and will go higher if it is needed.  The important thing is to get the picture.


  • Fujifilm X100t with the Wide Conversion Lens (WCL-X100) on my travel tripod
  • f/16 at 20 seconds at ISO 200


This is another iconic location in Amsterdam, where I knew I needed to make a beautiful blue hour shot.  The weather didn’t cooperate for the first few days, but I went back to it a few times until I had the image I saw in my mind.  Pre-trip research helps you plan out your shots, and tenacity will get you the rest.  If a photo is important to you, and if you have the time, it is worth going back until you get the image you want.


  • Fujifilm X100t
  • f/8 at 1/250th at ISO 200


This is actually the exact same location where photo number three was taken, but on a day where the weather was beautiful.  The photo feels totally different with blue sky, sunshine, and light reflecting off of the buildings and water.  I often will take different photos at the same location if I can.  I’d rather grab more than I need while I am on location and make my final selections during the editing process.  In this case I loved both photos, for different reasons.  I think together they help tell a more complete story of Amsterdam.




  • Fujifilm X100t with the Wide Conversion Lens (WCL-X100) on my travel tripod
  • f/8 at 1/1,000th at ISO 1250


When I am out shooting street photography I often find a background first, then wait for an authentic person to enter the scene.  By authentic, I mean a person who fits the locale and helps tell my story.

I loved this spot on this little wooden bridge, where I could look down the canal toward the church.  I manually focused on the railing at f/8, and increased my ISO until I could get a fast shutter speed to capture people moving through the scene.  I probably spent an hour or so photographing people here and this lady with the umbrella, lost in thought, was my favourite image from those photos.




  • Fujifilm X100t
  • f/8 at 1/250th at ISO 3200


Here is another example of finding authentic settings and authentic people to help tell your visual story.  I love this gentleman walking through the scene, wearing his hat with his hands clasped behind his back.  The buildings reflected in the window, and the writing on the glass and on the menus, also helps to promote a sense of place.

If you are shooting people walking through a scene like this pay particular attention to the timing of their steps.  You want to catch your subject at full stride, rather than mid stride where they have one leg bent up in the air like a flamingo.  Catching them at the right stride makes the photo look more natural and pleasing.

In Summary…

Travel is a wonderful thing, and travel photography provides us with the opportunity to share memories of our travel experiences with others.  The end goal of my travel photography is to create a storytelling photo essay, one which tells the story of the place I am visiting and of its people.
And now I must ask:  Do you love to travel?  Where is your favourite place?  I’d love to hear about it!

The importance of light when shooting street photography


Street photography has grown in popularity of late, in large part due to the availability of smaller and more available cameras (i.e. cell phone cameras, mirrorless cameras, etc).   I love that so many people are now finding joy in a genre of photography that means so much to me.

Shooting street photography well, however, has many challenges.   Developing the skills to shoot people candidly without drawing attention to yourself, and/or the skills to talk to and shoot complete strangers takes time and can be challenging for some people.

We all start somewhere of course, and I have definitely made my share of images that will never see the light of day (more than my share, actually).  I think the important thing to remember is that all of the “rules” that apply to other genres of photography also apply to shooting on the street:  The right subject matters.  The right moment matters.  The right background matters.  The right light matters.  The right composition matters.   We don’t always get all of these in our street images due to the unpredictability of the street and the need for split second timing, but we should still endeavour to compose our street images as well as we can.

The word photography actually means “to write with light”, and lately I have been focusing on light a lot while shooting street photography.  Contrasty light.  Golden light.  Back light.  Lines and shadows caused by light.  Here are some images from my recent outings, all taken with either the Fuji X-Pro2 or the Fuji X100t.  All black and white images were taken in the Fuji Acros film simulation, and all colour ones in the Fuji Classic Chrome film simulation.

Each photo was inspired by the light the subject was walking through.  I hope you enjoy viewing them:













I encourage all of you who aspire to shoot street photography well (and I put myself in this category as I still have so much more to learn)  to endeavour to consider your street compositions with the same level of detail that you probably consider your other photography.  Watch for interesting subjects and great moments.  Compose with the right background in mind when you can.  Above all, always consider the light and how it impacts your photographs.  Your street images will be that much better for your efforts.